> For the complete documentation index, see [llms.txt](https://corvane.gitbook.io/getting-started/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://corvane.gitbook.io/getting-started/getting-started-with-predict/creating-and-launching-a-predict.md). # Creating and Launching a Predict
### Launching Your New Test
### Select a Prediction Goal The first stage in creating a Predict project is defining your core research objective. By selecting a specific goal, the platform optimizes your test to measure the exact creative performance metrics you need. *** #### Choosing Your Research Objective Predict offers two primary frameworks for evaluating your creative assets: * Brand Lift: This goal is designed to evaluate how your content influences Brand Favorability and Brand Consideration. Choose this when you want to see if your visuals improve how people feel about your company. * Purchase Intent: This goal evaluates the direct influence of your content on Purchase Consideration and Purchase Intent. Select this when you need to know if your creative is strong enough to drive a customer to make a buy. *** #### How to Proceed Defining your goal ensures that the following steps in the setup—from audience selection to metric questions—are tailored to your specific business needs. * Review Details: If you are unsure which to pick, click the Details button on either option to see a deeper breakdown of what that test measures. * Select and Move Forward: Click the radio button for your chosen goal and hit the black Proceed button to move to the Prediction Details stage. * Pause Your Progress: If you need more time to consult with your team, you can click Save as Draft in the top right corner at any time. *** #### What's Next in the Predict Workflow? After setting your goal, the platform will guide you through: 1. Prediction Details: Providing a name and description for your test. 2. Select Audience: Targeting the right segments for your creative. 3. Upload Brand Assets: Adding the images, videos, or GIFs you want to test. 4. Metric Questions: Finalizing the specific data points you wish to capture.
### Prediction Details After selecting your research goal, you will refine the specifics of your project on the Prediction Details page. This step allows you to provide context for your team and customize the experience for your testers. *** #### Basic Project Information Fill in the essential details that will identify this test in your dashboard: * Prediction Name: Enter a unique title, such as "New packaging design," to easily track the project. * Prediction Description: Provide a short summary of the test's intent. Note the 142-character limit for this field. * Change Goal: If you need to switch your objective (e.g., from Brand Lift back to Purchase Intent), click the Change button at the top of the page. *** #### Incentives and Tester Experience Customize how you interact with and reward your participants: * Add a Gift Note: Write a custom thank-you message that testers see after completing the test. This also has a 142-character limit. * Promo / Discount Code: Optionally include a code to reward testers for their time. * Allow Tester Comments: Toggle this on to collect open-ended qualitative insights and suggestions from your audience. *** #### Technical Settings Fine-tune the requirements and data collection for your research: * Confidence Level: Use the slider to select your desired confidence level for the prediction results. * Collect Contact Information: Toggle this switch if you need to capture lead data like names or email addresses. *** #### Saving and Proceeding Once your details are finalized: * Proceed: Click the black Proceed button to move to the Select Audience phase. * Save as Draft: Use the button in the top right corner if you need to finish the setup later.
### Select Audience for Prediction Targeting the right audience is critical for accurate creative intelligence. In the Predict workflow, the Select Audience stage is designed to establish a scientific baseline for your test by comparing two distinct groups. *** #### Understanding the Test Structure To measure the true impact of your creative, the platform uses a comparative group model: * Control Group: This group represents your baseline. They provide the standard data against which your new creative assets will be measured. * Test Group: This group will interact with the new images, videos, or branding assets you are testing. *** #### Assigning Your Segments You must define which audience members belong to each group using your existing Segments: * Segments: These are organized groups of testers that can be used as specific focus groups. * Selection: For both the Control Group and the Test Group, you can select specific segments or check All to include your entire tester database. * Balance: Ensuring your segments are comparable between the Control and Test groups helps maintain the integrity of your prediction results. *** #### Managing Your Selection * Review Goal: Your current prediction goal (e.g., "Brand Lift") is displayed at the top for reference. You can click Change if you need to adjust your primary objective before finalizing your audience. * Proceed: Once you have assigned segments to both the Control and Test groups, click the black Proceed button to move to Upload Brand Assets. * Save as Draft: If you need to verify your audience segments in the Audience tab first, click Save as Draft in the top right corner to keep your progress.
### Step 4: Upload Brand Assets The Upload Brand Assets page is where you provide the visual or text-based content you want to analyze. This stage is crucial for Predict, as it sets up the direct comparison between your baseline and your new creative concepts. *** #### Selecting Asset Types You can test a wide variety of creative formats to see which performs best before you launch your campaign. Supported formats include: * Static Images: JPEG, PNG, or PDF files. * Video Content: MP4 files up to 50MB (ideal for video ads or social media posts). * Text Content: Headlines, copy, or specific brand messaging. *** #### Uploading to Groups To measure the impact of your creative, you will provide assets for both your previously defined groups: * Control Group Asset: Upload a "baseline" asset. This is often unrelated content shown to 50% of the audience to establish a neutral standard. * Test Group Asset: Upload the actual marketing creative, storyboard, or ad you wish to evaluate. * How to Upload: You can drag and drop your files directly into the designated boxes or click Browse Files to select them from your device. *** #### Best Practices for Testing Review these Content Tips to ensure your data is as accurate as possible: * Quantity: Most successful tests utilize 3 to 6 assets per project. * Consistency: Keep your assets in the same format within a single test (e.g., all videos or all images). * Testing Early: Your creative doesn't need to be "finished." Testing unfinished storyboards or early concepts is highly effective for getting quick, pivot-ready feedback. *** #### Moving Forward * Proceed: Once your assets are uploaded and assigned to the correct groups, click the black Proceed button to move to Metric Questions. * Save as Draft: If you need to wait for a final file from your design team, click Save as Draft in the top right to save your progress.
### Metric Questions The Metric Questions phase is where the platform generates the specific queries used to measure your chosen research goal. These questions are scientifically designed to capture the data points necessary for analyzing brand favorability or purchase intent. *** #### Customizing with Variables To make the questions relevant to your specific project, you will use Variables to insert your brand or product name into the survey flow. * Insert Variable: Enter your brand or product name into the designated text field (e.g., "Pepsi"). * Automatic Updating: Once entered, this name will automatically populate across all metric questions to provide context for the respondents. *** #### Standard Metric Questions Depending on your goal, the platform provides a set of core questions to evaluate performance: 1. Attitude Measurement: Questions designed to describe the respondent's overall attitude toward your brand on a scale from "Very Negative" to "Very Positive". 2. Recommendation Likelihood: Assessing how likely a participant is to recommend your product to a friend or colleague. 3. Purchase Consideration: Directly measuring how likely the respondent is to consider purchasing your product after seeing the creative assets. *** #### Moving to Final Review * Review Your Scales: Each question includes a specific scale (e.g., "Not At All Likely" to "Very Likely") to ensure consistent data collection. * Proceed: Once you have verified your variables and reviewed the questions, click the black Proceed button to move to Confirm Details. * Save as Draft: Use the button in the top right corner if you need to exit the setup and return later.