Getting Started with Predict
While Surveys gather general feedback, Predict is specifically engineered for creative intelligence—allowing you to test the performance of visuals, videos, and ads before you spend a single dollar on placement.
Why Use Predict?
Stop guessing which creative will resonate with your audience. Predict helps you move from "gut feeling" to data-driven confidence by measuring key performance indicators upfront:
Attention & Clarity: See if your message is landing or if viewers are getting distracted.
Emotional Response: Understand the "vibe" your creative sends—whether it’s excitement, trust, or curiosity.
Purchase Intent: Determine if your visuals actually drive users to take action.
What You Can Test
The Predict dashboard handles a wide variety of media formats to suit any campaign:
Digital Ads: Test static images, motion graphics, and full video creative.
A/B Variations: Compare multiple versions of a campaign to see which one performs best.
Physical Branding: Evaluate packaging designs and visual branding before they hit the shelves.
Campaign Assets: Test GIFs and social media content to ensure high engagement.
Dashboard Overview
Your Predict home screen keeps your creative experiments organized and actionable:
Specialized Tags: Each card is labeled with its specific goal, such as Brand Lift or Purchase Intent, so you can quickly distinguish between different types of research.
Real-Time Data: View the number of responses for active tests (e.g., "420 responses") to know when your data is statistically significant.
Distribution Tools: Just like Surveys, you can instantly share your Predict tests via QR Code, Direct Link, or Web Embed.
Best Use Cases
Predict is the ideal tool for teams focused on:
Ad Testing & Optimization: Tweaking visuals to get the best ROI.
Packaging Validation: Ensuring your product stands out in a crowded market.
Creative Benchmarking: Comparing new ideas against your highest-performing historical assets.
Pre-launch Prediction: Getting a "weather forecast" for how your campaign will perform in the wild.
Ready to stop guessing and start predicting? Click + Create a Test in the top right to upload your first creative asset.ay active and accessible.
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