> For the complete documentation index, see [llms.txt](https://corvane.gitbook.io/getting-started/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://corvane.gitbook.io/getting-started/getting-started-with-orchestra/creating-and-launching-an-orchestra/a-b-test.md).

# A/B Test

<figure><img src="/files/AwzGr3Z0DkO76OeA7OFy" alt=""><figcaption></figcaption></figure>

Once you have selected your performance test type, the Performance Details page allows you to define the identity of your simulation and set the expectations for your participants.

<figure><img src="/files/Gg2bSfAQlm9FdFmRDTz8" alt=""><figcaption></figcaption></figure>

### Select Audience for Performance Test

After defining your test details, the Select Audience page allows you to determine exactly who will participate in your market simulation. Proper targeting ensures that your pricing or shopping data reflects the behavior of your actual customers.

***

#### Targeting Your Testers

You can choose to cast a wide net or focus on specific demographics using your saved lists:

* Send to all Testers in Audience: Select this checkbox to distribute your performance test to every individual currently in your database.
* Segments: These are grouped testers organized for better research precision. Segments can be viewed and utilized as specific focus groups for your simulation.

***

#### How to Assign Segments

To refine your audience, use the selection tool within the Segments block:

* Select specific groups: Check the box for "All" to include every segment, or choose individual segments that match your research criteria.
* Verification: Ensure your selection is accurate to maintain the quality of your A/B or Virtual Shopping data.

***

#### Finalizing Your Audience

Once your audience is defined, you are ready to move into the content creation phase:

* Proceed: Click the black Proceed button to move forward to Upload Your Products.
* Save as Draft: If you need to check your segment counts or add new testers before continuing, click Save as Draft in the top right corner.

<figure><img src="/files/uo0mRWaWNWiwFgtIPRCQ" alt=""><figcaption></figcaption></figure>

### Select Audience for Performance Test

After defining your test details, the Select Audience page allows you to determine exactly who will participate in your market simulation. Proper targeting ensures that your pricing or shopping data reflects the behavior of your actual customers.

***

#### Targeting Your Testers

You can choose to cast a wide net or focus on specific demographics using your saved lists:

* Send to all Testers in Audience: Select this checkbox to distribute your performance test to every individual currently in your database.
* Segments: These are grouped testers organized for better research precision. Segments can be viewed and utilized as specific focus groups for your simulation.

***

#### How to Assign Segments

To refine your audience, use the selection tool within the Segments block:

* Select specific groups: Check the box for "All" to include every segment, or choose individual segments that match your research criteria.
* Verification: Ensure your selection is accurate to maintain the quality of your A/B or Virtual Shopping data.

***

#### Finalizing Your Audience

Once your audience is defined, you are ready to move into the content creation phase:

* Proceed: Click the black Proceed button to move forward to Upload Your Products.
* Save as Draft: If you need to check your segment counts or add new testers before continuing, click Save as Draft in the top right corner.

<figure><img src="/files/q5D871UfLvq5N2hX5aOC" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/jRyogjkpBGzxqjkCYHlX" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/dGl5WRlh8nuKXv8xuT5T" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/1YNeFx8wzNCAPNfLo6HN" alt=""><figcaption></figcaption></figure>

### Set Product Prices

Now that your catalog is uploaded, the Set Products Prices page allows you to define the financial variables that will drive your A/B test or simulation. This is where you establish the specific price points you want to compare to find your optimal revenue strategy.

***

#### Configuring Price Points

For each product you've added, you can test different pricing strategies to see how they impact consumer behavior:

* Standard Price: Set the baseline price for your product to see how it performs under normal market conditions.
* Test Price: Enter an alternative price point (higher or lower) to measure changes in conversion, profit, and revenue.
* Currency: Ensure your pricing reflects the local currency of your target audience for a realistic shopping experience.

***

### Step 6: Comparison

The Comparison page is the final structural step in the Orchestra workflow. This allows you to review how your different product versions or price points will be presented to your Control and Test groups.

***

#### Reviewing the Split

Before finalizing, ensure the variables are correctly assigned to your audience:

* Group Assignment: Confirm which product/price combination is being shown to the Control Group and which is being shown to the Test Group.
* Visual Check: Preview the product cards to ensure descriptions, images, and prices are displaying correctly for each group.
* Logical Flow: Verify that the comparison directly addresses your primary research goal, whether it is maximizing profit or increasing units sold.

***

#### Finishing the Setup

* Proceed to Overview: Once your prices and comparisons are set, click the black Proceed button to move to the Overview page for a final project summary.
* Save as Draft: If you need to consult your finance team on the specific price points, click Save as Draft in the top right corner to return later.