Getting Started with Orchestra
Orchestra recreates the buying environment so you can test products, pricing, packaging, and placement in a realistic context.
Instead of asking customers what they would buy, observe what they actually choose in a simulated shelf experience.
What you can do:
Run virtual shelf tests
Test pricing sensitivity
Compare against competitor products
Evaluate digital shelf placement
Capture real purchase behavior
Best for: Product development, retail testing, pricing strategy, assortment optimization.
Mastering Orchestra: Advanced Market Simulation
The Orchestra dashboard is your hub for high-level market simulations and behavioral testing. While Predict focuses on creative assets, Orchestra allows you to test complex variables like pricing, shelf placement, and full product concepts in a simulated environment.
Managing Your Orchestra Tests
Each card on your dashboard provides a detailed snapshot of your active and historical simulations:
Test Types: Projects are categorized by their specific methodology, such as A/B Test or Virtual Shopping.
Performance Metrics: Instantly view the number of participants who have completed the simulation (e.g., "420 responses").
Live Status: Keep track of your project lifecycle with badges for In Progress, Complete, Draft, Expired, or Paused.
Distribution Suite: Use the QR Code, Copy Link, or Embed buttons to launch your simulation across your chosen channels.
Key Simulation Frameworks
Orchestra provides specialized tools to help you optimize your market strategy:
A/B Pricing Tests: Compare different price points for the same product to find the "sweet spot" that maximizes conversion.
Virtual Shopping / Shelf Tests: Place your products in a simulated retail environment to see how they perform against competitors and different shelf placements.
Packaging Concepts: Compare eco-friendly designs against current standards to measure real-world consumer preference.
Advanced Dashboard Features
Organize and refine your testing workflow with these core features:
Smart Search & Filters: Use the search bar to find projects by keyword, or filter your view by status to focus on active research.
Collections & Favorites: Save your most important simulations by clicking the Heart icon or organize related tests into custom Collections for easier reporting.
Action Menu: Click the three dots (⋮) on any project card to view deep-dive reports, edit your setup, or pause a live test.
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