> For the complete documentation index, see [llms.txt](https://corvane.gitbook.io/getting-started/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://corvane.gitbook.io/getting-started/getting-started-with-orchestra.md).

# Getting Started with Orchestra

Orchestra recreates the buying environment so you can test products, pricing, packaging, and placement in a realistic context.

Instead of asking customers what they *would* buy, observe what they actually choose in a simulated shelf experience.

**What you can do:**

* Run virtual shelf tests
* Test pricing sensitivity
* Compare against competitor products
* Evaluate digital shelf placement
* Capture real purchase behavior

**Best for:** Product development, retail testing, pricing strategy, assortment optimization.

<figure><img src="/files/Kuc0n8qsKOP8IlDv9MmY" alt=""><figcaption></figcaption></figure>

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### Mastering Orchestra: Advanced Market Simulation

The Orchestra dashboard is your hub for high-level market simulations and behavioral testing. While Predict focuses on creative assets, Orchestra allows you to test complex variables like pricing, shelf placement, and full product concepts in a simulated environment.

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#### Managing Your Orchestra Tests

Each card on your dashboard provides a detailed snapshot of your active and historical simulations:

* Test Types: Projects are categorized by their specific methodology, such as A/B Test or Virtual Shopping.
* Performance Metrics: Instantly view the number of participants who have completed the simulation (e.g., "420 responses").
* Live Status: Keep track of your project lifecycle with badges for In Progress, Complete, Draft, Expired, or Paused.
* Distribution Suite: Use the QR Code, Copy Link, or Embed buttons to launch your simulation across your chosen channels.

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#### Key Simulation Frameworks

Orchestra provides specialized tools to help you optimize your market strategy:

* A/B Pricing Tests: Compare different price points for the same product to find the "sweet spot" that maximizes conversion.
* Virtual Shopping / Shelf Tests: Place your products in a simulated retail environment to see how they perform against competitors and different shelf placements.
* Packaging Concepts: Compare eco-friendly designs against current standards to measure real-world consumer preference.

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#### Advanced Dashboard Features

Organize and refine your testing workflow with these core features:

* Smart Search & Filters: Use the search bar to find projects by keyword, or filter your view by status to focus on active research.
* Collections & Favorites: Save your most important simulations by clicking the Heart icon or organize related tests into custom Collections for easier reporting.
* Action Menu: Click the three dots (⋮) on any project card to view deep-dive reports, edit your setup, or pause a live test.