About Reports
The Reports tab is where your project data transforms into actionable insights. This section allows you to track the performance of your Orchestra, Video, and Swipe projects in real-time, providing both high-level summaries and deep-dive analytics.
Dashboard Overview
Monitor your overall research health with key performance metrics:
Active Projects: See a count of all simulations and surveys currently in the field.
Total Submissions: Track the cumulative number of responses received across all your projects.
Submission Rate: Monitor the average percentage of customers who complete their assigned tasks.
Understanding Your Results
Each report is tailored to the specific methodology of your project:
Orchestra Reports: Analyze conversion rates, average order value, and profit margins for different price points or product configurations.
Video Insights: Review customer video responses, tag key moments, and analyze facial expressions and tone to capture real emotion and context.
Swipe Analytics: See which concepts won the most "right swipes" and view a ranked list of customer preferences for rapid concept testing.
Key Features
Real-Time Data: Reports update as new customers submit their responses, allowing you to monitor trends as they emerge.
Segment Filtering: Filter your results by specific customer segments to see how different demographics reacted to your test.
Exporting: Export your data into presentation-ready formats to share findings with stakeholders or marketing teams.
Lead Collection: View and download any contact information gathered if "Collect Contact Information" was enabled during project setup.
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