About our Features
Learn how to create projects.
1. Surveys
Structured feedback that drives decisions.
Surveys is your core Voice of Customer engine. Capture quantitative and qualitative insights across the customer journey — from brand perception to post-purchase experience.
What you can do:
Build fully branded surveys
Create advanced logic and segmentation
Trigger post-purchase and lifecycle surveys
Collect attribution and NPS data
Sync responses with your CRM and marketing stack
Best for: VOC programs, product feedback, brand tracking, attribution surveys, customer lifecycle research.
2. Predict
Test visual performance before you spend.
Predict is designed for creative intelligence. Test images, videos, GIFs, ads, packaging, and campaign visuals to understand what resonates — before you launch.
Stop guessing which creative will perform. Measure attention, clarity, emotional response, and purchase intent upfront.
What you can do:
Test static ads, motion graphics, and video creative
Compare multiple campaign variations
Evaluate packaging and visual branding
Measure emotional and behavioral response
Identify the strongest-performing creative pre-launch
Best for: Ad testing, campaign optimization, packaging validation, creative benchmarking, pre-launch performance prediction.
3. Orchestra
Simulate real shopping experiences.
Orchestra recreates the buying environment so you can test products, pricing, packaging, and placement in a realistic context.
Instead of asking customers what they would buy, observe what they actually choose in a simulated shelf experience.
What you can do:
Run virtual shelf tests
Test pricing sensitivity
Compare against competitor products
Evaluate digital shelf placement
Capture real purchase behavior
Best for: Product development, retail testing, pricing strategy, assortment optimization.
4. Co-pilot
AI-powered research acceleration.
Co-pilot is your embedded research assistant. It helps you build smarter surveys, uncover insights faster, and surface patterns automatically.
Spend less time digging through responses — and more time making decisions.
What you can do:
Generate high-quality survey questions instantly
Summarize open-ended responses
Detect themes and sentiment automatically
Surface anomalies and hidden trends
Recommend follow-up questions
Best for: Insight automation, faster analysis, scaling research without scaling headcount.
5. Videos
Capture authentic human response.
Go beyond text-based answers. Videos allows respondents to submit short video responses so you can see and hear real emotion, tone, and context.
What you can do:
Collect video feedback on products or ads
Capture testimonials and reactions
Analyze facial expression and tone
Tag and organize key moments
Export clips for research or marketing use
Best for: Qualitative research, emotional insight, UGC capture, product testing.
6. Swipe
Instant preference testing at scale.
Swipe enables rapid-fire, intuitive testing. Participants swipe left or right to indicate preference — capturing instinctive reactions in seconds.
What you can do:
Test creative variations quickly
Compare product visuals
Validate messaging direction
Run mobile-first micro-studies
Identify clear winners fast
Best for: Creative iteration, branding exploration, early-stage concept testing.
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